I got to thinking relating to this yesterday and thought I'd write a quick post concerning my opinion of why I think the network marketing failure rate is so high...Why Do People Quit?
In my humble opinion, network marketing provides wonderful opportunity for wealth creation for the average person. The entrance fee to begin your online business is inexpensive and the advantage is great. The minimum entry fee is why a lot of people who do not have the entrepreneurial drive get involved. They are marked in by claims by companies of making gobs of money while the marketer is either sleeping or on the beach.
To achieve something online, it takes work. I understand...that's a word nobody likes to hear! To give you an instance, I received an email from one of my downline members recently who had received an email from his downline member. His downline member was doubting if the program she had joined was really going to work as she hadn't gotten any sign-ups in her 1 day of marketing! She was thinking that the program may be a trick! This, unfortunately, is the mindset of nearly all of "network marketers" and contributes very much to the 97% failure rate and high attrition rates that we all the time hear regarding. This failure rate is the same with people starting off-line businesses also.
Most human are just not cut out to run their own business. It's not in their make-up and that's OK. But, this makes the failure rate arbitrarily more. I have no method of proving this but the failure rate of people who actually apply themselves and have a thrive-oriented mindset is much lesser than 97%. Probably lower than 50%.
Another contributing cause is "The grass is all the time greener on the other side". This statement is rarely true. I've studied this hard-way throughout the years in my offline business life. The solution is to find a business opportunity, or a few, that you consider and that are rightful, and work those programs. If you don't know how to market, learn. That's what I'm doing with MLM Lead System Pro. I have been in sales and marketing for my whole 20 plus year career. Online network marketing is dynamic and we all must learn as much as we can and apply what we learn in our marketing hard works. If you instruct yourself consistently, you will know above 95% of your competition. Several people are either overwhelmed or too lazy (sorry) to apply themselves.
Then, it is the sponsor's work to send this information onto their members. I have been involved in some business opportunities where I never hear from my sponsor. These people will never be successful. Regardless of what your experience level, you need to teach, mentor, and stimulate your downline. At times this can be difficult since they are not receptive but you still need to do it. This will come back to you ten-fold as your message will resonate with some.
Mostly, it is my opinion that the failure rate in network marketing is raised by the people who shouldn't be in the business to start with. With a negative mindset, there is no way to be flourishing. Without seeking out and following a confirmed system there is no way to be successful. For those who are giving real effort, and constantly educating themselves, I reassure you that there is light at the end of the tunnel. Do not give up because this is a best business with plenty of room for everybody who wants to thrive. And create the lifestyle that they've forever dreamed of.
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